More on Aegis
Aegis takeover interest
Ad agency Publicis has expressed interest in acquiring Aegis. This is well above the price when we last looked at the company.
Aegis has not confirmed that the approach came from Publicis but given media reports and the lack of denial from Publicis it does appear very probably that it is the bidder. Aegis has confirmed the indicative price of 140p.
Other bidders are likely to emerge and the current price of 142p shows that the market expects this.
Aegis has a leading media buying business and a useful market research business. It its therefore attractive to a number of ad agencies and there is no shortage of other potential bidders.
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